Lonely Ad Sense

NOT BEING blessed with powerful advertisers here at Pie we simply rely on visiting readers choosing to click on the occasional ad. Although we know good advertising when we see it [Look right - Ed], we're not experts in the field and so rely on those who know what they're doing to place ads on our pages. We couldn't help noticing, however, a slight typo in some of the ads that have been appearing.

As a well reputed, and occasionally respected, "international magazine", Pie is dedicated to our fantastic sport in all it's forms and tries to promote paragliding in any way we can. We're always pleased to see others doing the same too. Therefore it was with some considerable surprise that we noticed a major typo on the part of our fellow journalists over at XC-Rag.

We've tried to contact them to point out that they might consider purchasing a new dictionary but, as summer's not quite over yet, we're presuming that they're all out enjoying the skies rather than replying to the emails, voicemails and literally hundreds of answerphone messages we've left. Hopefully one of their hacks will read this, realise their mistake and fix it.

Enclosed below is a quick snapshot so they can see the error for themselves:

The word "lonely" is not spelled "only". Simple mistake, anyone could make it.

After further deliberation, we concluded that by inadvertently using the word "only" in their online advertising they are making a completely different statement, albeit unintentionally. They may not even realise that this single word changes the way the entire sentence reads.

Obviously another typo in the busy day of a bunch of professional PG journo's and here's hoping they can find the time to make the quick fix.

Pie in the Sky
Funnier than the 1908 "Louis Bleriot Tree-Landing" video